There’s a new buzz word developing: affiliate marketing 3.0.
As a marketer, I understand the value of putting a pretty
little label and buzz word on something to make it sound
that much more unique…
But even if you ignore the silly buzz word name, there
IS a growing change and “maturity” that’s occuring in
affiliate marketing world.
So this is an email for affiliates.
Those who like to send promote already established
products for a commission of the sale instead of creating
their own products.
There are generally 3 practices for making big money
as an affiliate….
1) become an absolute wizard at media buying. Know where
and how to buy the cheapest traffic, know how to track
EVERYTHING, watch your numbers closely everyday. If you
do master this, you’re a god. Period. Everyone wants a
bit of your time. BUT, it’s a hell of a ride and a potentially
very expensive one.
2) option B… you send the traffic to some sort of lead
capture page of your own and then you followup with
multiple related offers to those leads. This is a longer
funnel before you get worthwhile paydays but is
potentially the lowest risk.
3) or, alternatively, take the visitors to some sort of
authority page. Whether that’s your blog (where you’re
viewed as the authority and then you introduce affiliate
offers) or to a review page (where you “review” a dozen
or so products in a category and all of them have your
affiliate links).
If you’re in affiliate marketing, your model very
likely fits into one of those 3.
Those 3 are how nearly any affiliate for any product
in any market, earns commissions.
Now…
Here’s where the “maturing” is occuring.
People are starting to (finally!) think “bigger picture”.
Besides just making some immediate-cash as an affiliate,
they’ll looking at how make the operation bigger and a
lot more valuable.
This brings me to the idea of “affiliate marketing 3.0″.
You can read a 23-page report that explains this better here:
The great Mitch Hedberg left a legacy of one-liners
that can, very efficiently, make you look like
an IDIOT whenever you’re sitting with a laptop
in a quite public cafe, reading his comedy to
yourself.
I know.
I just experienced this first hand.
Here was Mitch’s “strategy” for getting his
comedy CD sold at stores like Target:
“The only way I could get my old CD into a store
is if I were to take one in and leave it. Then
the guy says, ‘Sir, you forgot this!’ …
‘No, I did not. That is for sale. Please alphabetize
it.’”
Genius.
Online, you too should want to get into “stores”,
marketplaces and directories where your target
market hangs out.
It can make your lead generation oh so much more
pleasant.
For info product owners, here are some “watering
holes” to consider getting listed in:
* I’ll use the “internet marketing” market as
an example…
Amazon (largest online bookstore)
Ebay (the largest auction site)
Craigslist (the largest classifieds site)
iTunes (largest podcast directory)
YouTube (largest video network)
Warrior Forum (largest internet marketing forum)
IMNewsWatch (largest internet marketing news site)
Clickbank (largest digital info-product marketplace)
Facebook (largest social community)
Google (largest search engine)
.
.
.
You get the picture.
Of course, no need to just stop at the largest
of each. Look at the other major players. 2nd
place and 3rd place.
And what about the largest ebook directories,
article directories, RSS directories, image sites
(ie: Flickr), tutorial sites, bit torrent sites
(if you have freebies, why not?), downloads
sites (like download.com) …
There’s often a lot of emphasis on “getting ranked
in Google”.
But that’s just ONE major watering hole.
Are you showing up in the other ones?
If I search the keywords specific to your product,
will I find teaser content videos on YouTube?
Would I find a listing of your podcast on iTunes?
Would I come across your product details on
IMNewsWatch.com?
You should be creating an inventory of all the
major watering holes relevant to your product
line and keep expanding that list.
Also add in other traffic sources.
You want to end up with a master spreadsheet that
has the main traffic funnels that you can build
systems around so you or your team members can
consistently drive more traffic to your pages.
In previous emails, I mentioned Kim Roach’s
Traffic Dahsboard (as a sidenote, she actually
DOES talk about the largest ebook directories,
largest forum directories etc).
If you haven’t looked at it yet, maybe you
should.
Traffic is one of those always important topics
and the more you master it, the easier your
inc*ome grows… and that’s a stone cold fact.
“I want to hang a map of the world in my house,
and then I’m gonna put pins into all the locations
that I’ve traveled to. But first I’m gonna
have to travel to the top two corners of the
map so it won’t fall down.”
I’m sitting here on a Friday afternoon, 2:49pm,
on the patio in Malta looking out at this…
That’s the view from the balcony up here.
(If we’re buddy-buddy on Facebook, I’ll upload
some Malta photos next week. My facebook and all
my info is posted on my site www.RobToth.com
if you want to add me).
The view is great, but make no mistake: this
is work time.
I’m actually sitting out here tearing through
my Traffic folder.
Looking at courses, notes and ramblings I’ve
saved over the years, all about effective ways
of driving visitors to a webpage.
I’m doing this research and refresher session
in preparation for a new (and my first ever)
membership launch. But that’s a story for another time.
In this mix of all-things-traffic, I paid
attention to the course launched by Kim Roach
this past December called Traffic Dashboard.
I saw the many promotions for it (maybe you did
too) and yesterday I watched her 13 minute
video to learn more.
This afternoon I’ve been tearing through the
members area and it’s very good.
Nearly all of what she demonstrates are “free”
tactics which will be welcomed by anyone who
may be getting started and is on a tight
marketing budget.
I’m going to go back and watch the rest of her
course videos and then I have plenty of other
old notes and traffic products to work through.
So I’ll get back to my Friday afternoon work,
on this patio, looking out at the Mediterranean
sea (I know, tough life!) and I’ll let you
get back to your own Friday but if you also want
traffic and more visitors to your offers and
are interested in mostly fr*ee strategies of
how to do it… Kim’s course has gotten a lot
of attention and I too want to throw my hat
in the ring as someone who endorses this:
This might be a sore topic but, uhmm, did you
go through a break-up in the past few days?
(More on that in a second…)
Take 2 guys who don’t normally do the “webinar
thing” and you’re bound to end up with tech
difficulties.
Last night I hosted a brief presentation with
Scott Rewick.
NOTE: If you haven’t been reading the other
emails (which is very understandable especially
pre-Christmas), I won’t go into who Scott it
and all that jazz… but I’d invite you to
read pages 32+33 and 63 of my latest report
at www.FBMoneyReport.com
If you missed the webinar… but were hoping
for a recording, well, you might not like the
email I got from business genius but not so
tech savvy Scott this morning:
“ugh..somehow the sound didnt come through on
the recording. So bummed.”
So there isn’t a replay.
Not the end of the world, I’m sure. But I would
love to have had you seen it.
There are some parts of internet business
development and all things online marketing that
really hit home for me.
The topics tied to Scott’s absolute expertise
is one of them: online advertising, media buying,
snowballing profits to quickly scale a business,
big business growth (the smart way!!).
While all that isn’t 100% perfectly relevant
to everyone (maybe not even to you??), it is
VERY important to most.
And the hitch is: if you do it WRONG, you stand
to lose a LOT of time and mo*ney.
On the flipside, if you do it RIGHT, the paydays
are at levels most wouldn’t even believe.
Traffic generation and lead generation are the
backbone to ANY business.
Without it, you plateau or chase your own tail
endlessly.
So I really wanted to send you a recording of
it. But no go. I’ll be doing future work with
Scott so we’ll setup something in 2011.
In the meantime though, I’ve re-posted Scott’s
presentation from the Canada Marketing Summit.
If you haven’t watched it, it’s very similar content.
If you had been on the webinar, among some
actual education, you would have seen a fun
chart: the statistics of when the majority of
break-ups happen on Facebook.
… By far, the majority of all break-ups
occur pre-Spring Break and pre-Christmas.
So if you’ve been a victim of the holiday season
break-up and you’re sitting there with a tub
of ice cream, a box of tissues, sucking back on
a candy cane and making an “I’m so lonely”
sad face, snap out of it, plan for a really
successful 2011 and go watch Scott Rewick rant
about big business building, high volume media
buying and online advertising here:
P.S. Scott made a strong special offer at the
Canada Marketing Summit. His library of 10+ years
of big business building knowledge PLUS direct access
to him PLUS access into his mastermind. At the Summit
this was a $5000 package… after you watched the
presentation, if this is something you feel you need
to move on to quickly scale your business in 2011…
then take a look at the special price on the page.
P.P.S. Also, on the webinar I offered to throw in my
own bonuses: (1) 4-hour time block with me (2) access
to all of the Canada Marketing Summit videos before
we publicly release them and (3) fr*ee transferable
ticket to Canada Marketing Summit 2011 in June… with
full VIP priviledges.
Those bonuses (the ones I threw in) are NOT mentioned
on the video page but I’ll certainly honour them for
the first few orders.
If you’re not FULLY caught up with Christmas
just yet, there are a couple of things going
on tonight.
==> SCOTT REWICK WEBINAR
(6:30 pm PST. Register Below)
First, I’m hosting Scott Rewick on a webinar.
Pretty excited about this myself.
Scott’s going to be talking about media buying,
online advertising, facebook advertising and
big business building.
Keep in mind, in under 10 years, he has built
FOUR companies to $25 million + annual revenues,
one of them even to $100 mill*ion.
He is not an “info product guru”. He is ex
CEO of a few tremendously successful ventures.
And he’s a very genuine, sincere individual.
So I’m pleased to have him be available to
present tonight.
The event will be at 6pm PST (9pm EST).
Visit this link now to register:
https://www1.gotomeeting.com/register/829488601
And be sure to ASK QUESTIONS. I think you can
appreciate that it’s not everyday you get to
ask business building, online advertising, media
buying and facebook advertising type questions
from someone who has personally handled over
$100 million worth of ad buying in less than
10 years.
(This event was scheduled for last Thursday
but had to be postponed until tonight).
==> Open Door Web Meeting With Me (Tune In At
Your Leisure And Ask Me Questions)
AFTER the Scott Rewick webinar, you can drop
into my first attempt at an “open door” web
meeting.
Basically, I’ll be in my web meeting room
where you can tune in at your leisure and
ask any questions.
There is NO set agenda and I will NOT be
“presenting”. I’ll simply let any questions
that come in from attendees direct us. Later
I’ll set a more organized format… but for
tonight, I’ll simply be logged in and you
can chat with me there, ask me questions
re: your business etc.
Fr*ee to attend.
That will start 5 minutes after the webinar
I wrap up with Scott.
Here is the link you’ll want to visit
probably around 7:35pm PST (10:35pm EST):
https://my.dimdim.com/tothweb
==> Pre-Reading …
If you haven’t already, download your copy of
my latest report “Boobs, Trends and Facebook
Mo*ney” from http://www.fbmoneyreport.com and
read pages 32 and 33. And also take a look at
page 63.
Again, the report is available for immediate
and fr*ee download at:
As I write this, I have a couple of people spying
on me.
Which is great.
I’m testing a new platform that I really want to
start using heavily in 2011.
I’m a fan of teleseminars and webinars. Unfortunately,
these days they get heavily used as sales-vehicles only.
I don’t know about you… but 9.5 times out of
10, when I get a chance to attend a webinar, it
is very low on content and very high on sales offers.
I’m all for making a sale. But all good things
in moderation.
So what I’d rather work towards is something
more like an “open door” webinar with live video,
live chat that let’s users come and go as they
please during a specific time.
For example… as I write this email, I’m
currently also logged onto the webinar system.
If you were on here with me, you’d actually see
me writing this email.
Seeing me write an email is, of course, a
pointless reason to tune in.
But right now I’m just testing.
What I’m working towards is I want to run a
regulary held 2-hour “open door” event where
anyone can just drop in, and join into the live
chat with me and any others in the room.
This would be for different times each day.
I’d simply announce my “open door” schedule in
advance so you could check your schedule and
take part.
The point though would be to bring your
questions, possibly business problems, hang-ups,
opinion requests, web critique requests etc
and have me answer them.
As the name suggests, it would be an Open-Door
Webinar Based Coaching (that’s a terrible name!
I’ll think up a fancier name later).
I’ll send more info on that later. But email
me back and let me know if you think it’s a
good idea (would YOU use it)?
Tomorrow night, at 6pm PST, I’m hosting a
webinar with Scott Rewick.
If you’ve read my emails or if you read the
“Boobs, Trends and Facebook Mo*ney” report I
just released at www.FBMoneyReport.com …
then you know of Scott.
The webinar I’m holding with him WILL be a
content+offer type event. BUT, I emphasize
there WILL be content.
I could setup webinars all day long with just
about anybody these days. Yet this is my first
one that I’m hosting in a LONG time (well over
a year).
There’s a reason for that.
I appreciate what Scott brings to the table
in terms of knowledge, ability to teach,
sincerity and more. And “the offer” will be
access to his library of content and 1-on-1
mentorship opp*ortunity to work with him.
AFTER that webinar though, which should wrap
up 7:30-ish (PST, so that’s 10:30 EST) … I’ll
be hanging out in my new webinar room for at
least an hour.
I hope you’ll join in.
For now, I recommend:
1) Keep 6pm PST (9pm EST) to 7:30pm PST open
for Monday night and join the webinar I’m hosting
with Scott. He’ll be teaching what he knows
best: media buying, large scale advertising,
big business growth and more. Make sure you bring
your questions to this event so he can answer
them for you.
NOTE: This event was originally scheduled for
Thursday night but had to be postponed due to
holiday-tight-schedules related conflicts.
2) After the presentation-format webinar with
Scott, join ME in my new webinar room. Here’s
the link: https://my.dimdim.com/tothweb/ …
I’ll send you the link again tomorrow. And
bring any questions you have for me re: your
business and I’ll do my best to answer them
for you.
3) As for tonight, just take relaxed read
through the new report I posted yesterday at http://www.FBMoneyReport.com . It’s still direct
download. In a couple of days, I’ll put up a
“opt-in required” form for it. But it will
remain fr*ee either way. Check it out now
and then leave me a comment on the site and
let me know what you thought of it.
Best of the holidays to you, enjoy the rest
of your Sunday … and hope to have you join
me on the webinar with Scott Rewick tomorrow
night 6pm PST / 9 PM EST.
