There’s a new buzz word developing: affiliate marketing 3.0.
As a marketer, I understand the value of putting a pretty
little label and buzz word on something to make it sound
that much more unique…
But even if you ignore the silly buzz word name, there
IS a growing change and “maturity” that’s occuring in
affiliate marketing world.
So this is an email for affiliates.
Those who like to send promote already established
products for a commission of the sale instead of creating
their own products.
There are generally 3 practices for making big money
as an affiliate….
1) become an absolute wizard at media buying. Know where
and how to buy the cheapest traffic, know how to track
EVERYTHING, watch your numbers closely everyday. If you
do master this, you’re a god. Period. Everyone wants a
bit of your time. BUT, it’s a hell of a ride and a potentially
very expensive one.
2) option B… you send the traffic to some sort of lead
capture page of your own and then you followup with
multiple related offers to those leads. This is a longer
funnel before you get worthwhile paydays but is
potentially the lowest risk.
3) or, alternatively, take the visitors to some sort of
authority page. Whether that’s your blog (where you’re
viewed as the authority and then you introduce affiliate
offers) or to a review page (where you “review” a dozen
or so products in a category and all of them have your
affiliate links).
If you’re in affiliate marketing, your model very
likely fits into one of those 3.
Those 3 are how nearly any affiliate for any product
in any market, earns commissions.
Now…
Here’s where the “maturing” is occuring.
People are starting to (finally!) think “bigger picture”.
Besides just making some immediate-cash as an affiliate,
they’ll looking at how make the operation bigger and a
lot more valuable.
This brings me to the idea of “affiliate marketing 3.0″.
You can read a 23-page report that explains this better here:
