Tonight, I watched the season finale of the HBO series, Entourage. 1 of only 2 shows I watch (Family Guy is the other).

It's a series that started out as a loosely based story of Mark Walhberg's success.

Basically it's one Hollywood super-star taking care of "his boys" (his entourage) so that they too can live the good life, advance their careers, find their successes and more... mixed in with this story line about friendship are helicopter rides, Playboy mansion parties, Vegas trips, a never ending flow of models as extras, cameos from dozens of big name actors ... and on it goes.

That story line really appeals to me.

Sure the plush rock-star life and luxury toys and oodles of girls, that's all GREAT...

But a friend taking care of his friends, helping other up-and-comers, while having fun and furthering his own success ... how perfect of a life-model is that!?

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THE IMPORTANCE OF AN ENTOURAGE...
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In my social life, I have my own "entourage" ... the friends I've known for years and are closest to me.

But I also pay close attention to who I include in my business/success "entourage" (or mastermind, if you prefer).

Although I know hundreds (or thousands?) of entrepreneurs and peers in my industry ... I have roughly 15-ish people that I'm priviledged not only to have built close friendships with, but I can brainstorm with about business because each of them is very accomplished in what they do.

Yes I have likely hundreds of loose friendships through-out the industries such as internet marketing, information marketing, direct marketing etc...

But of those, my core "entourage" is extremely valuable to me... and I make sure that I, in return, am very valuable to them (besides the friendships we all enjoy).

This entourage can serve as input/critique to my own business model and launches; we pool resources; we, at minimum, consider each others' new products and promotions and if its a fit, introduce it to our respective audiences ...

Just recently, I gave one of my advantage resources to one of these mastermind friends. This resource I wouldn't sell for less than $5000 and even then I'd be selective as to who gets a copy.

With another of these mastermind friends, I know of a product series they're about to launch and have previewed a lot of it. And I can tell that this product will be GREAT content for the customer... and, because the marketing and salescopy that's already being put in place is SO good, it will also be a great opp for affiliates... so I'm going to present his affiliate opp to my own affiliate base.

If he and I weren't already friends, I'd never endorse his affiliate program because I never would have reviewed it.

Some of the benefits of having the right "entourage" include creative joint ventures and cross-promotions, pooling resources, nearly guaranteed strong affiliate partners for any launch, a "second opinion" with free feedback and critiques for any promotion you're working on...

And just so much more!

In fact, let me give you a success story.

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A SUCCESS FROM MY ENTOURAGE...
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Outside of the "business" world, I built a friendship with "Tom".

"Tom" isn't new to business but is (was!) brand new to information marketing, direct marketing and most of internet marketing.

Until recently, he has been an employee for his income ...

He viewed $10k monthly as a long term goal and the ultimate cat's meow to one day achieve.

And he had a lot of skepticism about whether anyone was really making legitimate big money online.

But he had a niche business he started building anyways. He had a lot of doubts about all this online-stuff but was doing his best to learn.

Until he found out what I do for a living...

We "man-dated" over a few sushi lunches and quickly built a friendship.

I started helping him during our lunch meetings.. pointed him to the right resources and trainings, reviewed his concepts and webpages, gave feedback about his long-term vision, handed him tools...

And most importantly, I got him in touch with a handful of the guys who are part of my "entourage".

Some of these guys have been a millionaire since age 22, others have taken part in record breaking info product launches online and others charge clients nearly $30k per project...

These characters have also built a friendship with "Tom".

"Tom", who was newbie just months ago has been able to pick the brains and enjoy exact-next-step type guidance from a handful of my (and now his!) marketer entourage.

He took his niche from concept, with no webpage, no list, no product, no sales just months ago...

To now sitting at $1800/monthly residual.

Sure... not earth shattering numbers but his business is in a small niche (completely unrelated to the "internet marketing" and "make money" crowds)...

And the reality is, he went from scratch ($0) to $1800 monthly (and growing) in mere months.

Several of us project he'll hit $8000+ per month by in the next few months based on his current exponential growth.

Would "Tom" been able to attain $8000/month without these "entourage" members?

I don't doubt it for a second!! He has an incredible work ethic, terrific passion about him and the willigness to actually get to work.

But since I know some of the tips and guidance he's enjoyed from within the "entourage" ... I'm also sure that he wouldn't have climbed this quick. In fact, some of his original ideas of where to spend his time and money could have set him back a lot.

Because of proper experienced mentorship and input, he saved a LOT of money and a lot of his time.

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YOUR ENTOURAGE
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So who's in your entourage?

Do you trim this tree often? You should!

Do you make an effort to "recruit" select individuals into your entourage?

And if they joined you, what benefit would they enjoy from you and your group?

Build a short-list of your top peers...

Aim to strengthen the friendships (both for the social benefits and the mutual win-win financial benefits).

Put focus into building your group.

SUBJECT: how I helped a "newbie" hang out with Eben Pagan

This is adding onto my "entourage" email from last night. My friend Sean had something to share with you...

And since it makes me look good (though I'm pleased to say it's all true), I figured I'd pass it along.

How modest of me, right? ;-)

But seriously, as the subject says, through a little match-making by me Sean ended up hanging out with Eben Pagan in late August at a really cool party that I wasn't able to get out to...

(... And even though Sean started at $0 this past spring, his business is valued at nearly $50k already).

-------------- Sean's email is below --------------

Hi everyone, my name's Sean Gallagher... the "Tom" Rob referred to previously in an email. I'm on his subscriber list as well and it was interesting reading about my story.

I wanted to reply to what Rob mentioned...

Having met Rob and then learning of his journey from a cook to an established online marketer and then meeting his contacts has been tremendous value to me!

And I'm very grateful for it.

Put aside the fact that Rob and I are good friends now, from a business stand-point, he was a catalyst that allowed me to build an asset worth roughly $40,000 in just a few months with a cashflow of $2700 in recurring income which I expect will be around $3500/month in the next 30 days because of the business model we built.

(Rob said $1800 in the email but his numbers are outdated).

In fact, that model is something that Rob had a lot of input in. I met at his place several times besides our "sushi man-dates", lol, and I definitely picked his brain.

Even now, when I write any promotions or when I get new sites live, I can run it by Rob.

Take a look at one of my sites http://www.learntodjfast.com/videonewsletter.html

Yes, that's me in the video.

Unless you want to be a DJ, I doubt the rest of the page will interest you.

But that site, the 11,000+ mailing list I now have, the growing affiliate base, the business model, my products and, of course, my customers... none of that existed just months ago.

I also met so many other guys who I now call friends and can call upon for advice.

Because of one of those friendships, I ended up hanging out with Eben Pagan this summer ... yes, the $25 mil+ per year internet marketing super-star.

Back in April, I had a basic site, no subscribers, no product, no sales, no system.

By August, I had a powerful "entourage" (as Rob called it) and had spent 1-on-1 time at an amazing party with Eben Pagan.

And now in October, my business is just starting to open up and I'm already at $2700+ recurring per month.

So I have to say.. I saw Rob's offer. There's no question that I recommend you taking him up on it. Having him to call upon, having him help build an actual and profitable business model, having him point you to the right resources, maybe even meeting some of his contacts... it's insane. The guy is a connecter, innovator and a hard worker. You can NOT go wrong with having him on your side.

And let's be honest, those prices are "cheap labor". I know Rob's big picture so I know he's only de-valueing himself temporarily to get the case studies and testimonials built up... but since the offer is live, take advantage of it.

Oh... and how I met Rob was through an introduction from 3 friends of mine who own a company here locally. Rob was their online marketing strategy partner a while back and, from what my buddies told me, he helped double their opt-in conversions and really get them a stronger and more profitable business model to work towards.

-------------- End of Sean's email --------------

See! ... I told you he makes me look good!

I don't want to take anything away from Sean though... I'm sure I helped but his ability to get into action and implement the "to do" steps given to him is seriously impressive.

Most people just toy with these ideas and wish of the big dollars. Sean just needed someone to say "do this, then do that". But once he was given the roadmap, he just kept working through it.

Anyways...

I'd like to work with you.

I'd like to become part of your "entourage".

And my first bit of "do this, then do that" guidance is to have you actually *READ* this page...

   What does a "perfect" 2010 look like to you?

   Alarm clocks? Bosses? Repetitive bullshit tasks that bore you to insane-dom? Lack of money? Lots of saying "can't afford it"? No real energy for your family? No time for your friends? Bill collector's calling? Another year of reflecting on 'what have I accomplished with my life'? Purchasing more dust-collecting clutter? Increasing your credit card debt? 12-more months of driving a crap-mobile? Trying more "make money" programs and buying more "secrets of" courses in hopes of turning that into something that actually positively impacts YOUR life? Increased stress, decreased health? Putting off your 'things I want to do list' for yet another year? Not travelling anywhere even though you love to travel? Living a life that you view as mediocre, at best? Not being able to contribute time, money or any level of help to others who need it ... and having that fact pull at your heart-strings? Day-dreaming of the fun experiences of your past instead of creating new ones? ...

   Doesn't sound too perfect, does it?

   What if instead of just feeling overwhelmed, confused or just unsure about what you should be doing... you had someone to ask? And not just your "buddy" or some random member of a forum... but someone with experience?

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