Meaning… when you do go to Google, it’s to find
a website or websites that you want to click
through to and LEAVE Google.
You never go to Google to kinda just browse around.
But, as soon as you leave Google… Google can’t
advertise to you anymore. You won’t see their ads.
You’re no longer on their site.
Google’s mission was and is to organize the internet.
Specifically, the information on the internet.
Facebook, instead, organizes social connections.
As Mark Zuckerberg intelligently has said, the most
interesting thing to people… are other people.
So Facebook naturally gets more “face time” from
users than Google on a per user basis…
In fact: from an article posted by Adrianne Jeffries,
Americans spent more time socializing on Facebook
than searching with Google… according to new data
from marketing research firm comScore…. users
spent 41.1 billion minutes on Facebook in August
vs. 39.8 billion minutes on Google.
Now that statistic is a little misleading.
I’ve often been “logged in” to Facebook for hours
while I was working on the other computer. But I
wasn’t actually “active” in my facebook account.
None the less, the reality is more and more active
internet user time is being spent on Facebook to
the point where Google does realize a potential
threat.
Not a “oh my, our business is under siege, who
will save us” threat… but, when it comes to
their advertising dollars, a legitimate threat.
Want some fun reading?
Go Google “Is Google Threatened by Facebook” …
(and also note how quickly you LEAVE Google as
soon as you start clicking those search results).
But here’s the part to really grip…
More of the searches are being done on “human
networks”.
Twitter.
YouTube.
Yahoo Answers.
And, of course, FACEBOOK.
Actual searches.
Again, not to the degree of Google disappearing
anytime soon. That’s not the point though…
the point is there is a continal rise in searching
for results in communities and asking peers.
Of course, these same networks also pull a lot
of SEO weight.
If I search my name, my Facebook account shows
up in the listings (makes sense), so does my
Linked-In (which isn’t even setup, I don’t even
know how to log in), and so does my Twitter (which
is basically just an auto post medium for me these
days) … and so does even my Ryze profile (ever
heard of Ryze? It’s ancient. My profile was setup
7 years ago and abandoned 6 years ago).
Are you taking these networks seriously??
- Rob
P.S. If you want to get Austin’s course on all
things Facebook marketing for fr*ee, read my
60-Day coaching offer here. I’m removing the $497
bonus by the end of this week. So a couple of
more days if you want that freebie …
