What a simple business model that now has an infinite number of copycat’s popping up…
Build a mailing list of users, segment that list based on geographics, find local area high-value coupon offers that are only valid if an X minimum number of users in that area purchase the coupon.
It’s like customized Costco shopping.
So kudos to the guys and gals at GroupOn… very simple model but VERY effective.
However, their unsubscribe page is my favorite part. (I subscribed to Group On merely to “spy” on them).
