The great Mitch Hedberg left a legacy of one-liners
that can, very efficiently, make you look like
an IDIOT whenever you’re sitting with a laptop
in a quite public cafe, reading his comedy to
yourself.
I know.
I just experienced this first hand.
Here was Mitch’s “strategy” for getting his
comedy CD sold at stores like Target:
“The only way I could get my old CD into a store
is if I were to take one in and leave it. Then
the guy says, ‘Sir, you forgot this!’ …
‘No, I did not. That is for sale. Please alphabetize
it.’”
Genius.
Online, you too should want to get into “stores”,
marketplaces and directories where your target
market hangs out.
It can make your lead generation oh so much more
pleasant.
For info product owners, here are some “watering
holes” to consider getting listed in:
* I’ll use the “internet marketing” market as
an example…
Amazon (largest online bookstore)
Ebay (the largest auction site)
Craigslist (the largest classifieds site)
iTunes (largest podcast directory)
YouTube (largest video network)
Warrior Forum (largest internet marketing forum)
IMNewsWatch (largest internet marketing news site)
Clickbank (largest digital info-product marketplace)
Facebook (largest social community)
Google (largest search engine)
.
.
.
You get the picture.
Of course, no need to just stop at the largest
of each. Look at the other major players. 2nd
place and 3rd place.
And what about the largest ebook directories,
article directories, RSS directories, image sites
(ie: Flickr), tutorial sites, bit torrent sites
(if you have freebies, why not?), downloads
sites (like download.com) …
There’s often a lot of emphasis on “getting ranked
in Google”.
But that’s just ONE major watering hole.
Are you showing up in the other ones?
If I search the keywords specific to your product,
will I find teaser content videos on YouTube?
Would I find a listing of your podcast on iTunes?
Would I come across your product details on
IMNewsWatch.com?
You should be creating an inventory of all the
major watering holes relevant to your product
line and keep expanding that list.
Also add in other traffic sources.
You want to end up with a master spreadsheet that
has the main traffic funnels that you can build
systems around so you or your team members can
consistently drive more traffic to your pages.
In previous emails, I mentioned Kim Roach’s
Traffic Dahsboard (as a sidenote, she actually
DOES talk about the largest ebook directories,
largest forum directories etc).
If you haven’t looked at it yet, maybe you
should.
Traffic is one of those always important topics
and the more you master it, the easier your
inc*ome grows… and that’s a stone cold fact.
“I want to hang a map of the world in my house,
and then I’m gonna put pins into all the locations
that I’ve traveled to. But first I’m gonna
have to travel to the top two corners of the
map so it won’t fall down.”
