You should be able to view it without registering.
Otherwise just read along below I guess…
To save you time, I’ll mention that this is mostly for merchants (info product, merchandise, services, doesn’t matter) and active affiliates.
Otherwise it’s probably irrelevant to you.
Consider any of the recent info-product launches from:
Ryan Diess
Jeff Walker
Frank Kern
John Reese
John Chow
etc etc etc …
These guys have the strongest internet teams, the ability to push the most traffic, 10+ (well in most of those cases) years experience, have done many product launches…
Yet NONE of them (and, again, that examples list could run on forever) had a salesletter.
Dan Kennedy, viewed as one of the top copywriters in the world recently promoted his Summit from a webpage that didn’t have a salesletter…
Instead, it had a salesvideo.
And he’s BRANDED and RESPECTED as a top copywriter.
Yet no long scrolling salesletter.
I have friends in MLM / direct response…
Even in that marketspace, the top recruiters are using sales-videos.
If you read my other email about Jay and Alen the other day you probably saw this page:
… These 2 guys push immense traffic volumes to their offers.
They generate 6-figures monthly revenue and, apparently, have built a 600k list.
Guys like Jay+Alen, the other top names I already mentioned etc are where you want to steal your best conversion strategies from.
They get enough traffic to easily test/optimize conversions.
Meaning they know what sells.
And if ALL of them are using sales videos exclusively, that should be a VERY VERY big hint.
It comes down to attention span.
Technology has obviously changed society. No news there.
But in a BIG BIG way that some “old school” marketers aren’t willing to realize.
You MUST capture my (the prospect’s) attention if you want to have a shot of me sticking around to check out your offer…
A catchy headline and an involving story (strong opening in your salescopy) can help.
But that’s no match to multi levels of interaction…
A video I can watch.
A video I can interact with? (Technology is out there)
A video that triggers buy buttons and page scrolling and all sorts of other events? (Check out my Genie Resources for this technology: http://www.robtoth.com/genieadvantage.htm )
Or an audio that triggers events.
A survey.
A flash game I can interact with.
Do SOMETHING more than just a salesletter…
Online you have an infinite ability to get creative and go beyond just “text” and these days, sticking with just text (salesletters) is leaving you behind because our attention span’s are wrecked.
I like referencing Jay+Alen’s page as it’s such high conversion yet so ridiculously simple/basic:
(SIDENOTE: If you end up watching that video, their membership is KILLER. I’m still wading through it myself. Lots of sweet tactics in there… so if the message resonates, check out their offer.)
I mean take a look at that page. Nothing on there. It’s dark and basic and lame.
It’s just a video.
Yet it SELLS and it SELLS HARD.
Okay …
IS SALESCOPY DEAD? ————–
Does this mean salescopy is dead? Ha ha… no, not in the least.
First off, even those videos rely on salescopy except the salescopy gets turned into bullet point based slides and a compelling voice script (that script is still salescopy).
So, someone STILL needs to write the killer bullet points and the killer script.
How that “salescopy” is delivered is what has evolved…
Additionally, obviously for print mediums, direct mail and such, a video isn’t an option. (Go figure).
So no, salescopy isn’t dead.
And yes, having great “sales in print” skills (or hiring / partnering with a great copywriter) is still VERY important.
But should you use that copy and post a long 14-page salesletter?
I’d recommend that, in most cases, you don’t.
(Of course, testing your offer and your niche is what will give you the REAL answer but I’d start with a salesvideo and multi levels of interaction).
Let’s change gears though and let me talk about the main reason I wrote all this…
THE CASH OPPORTUNITY IN ALL OF THIS ————–
The above is a reality.
In fact, even if it wasn’t true … even if sales-videos didn’t really convert better or “work” … since the top branded internet marketers are using sales videos, the majority will continue to pick up the trend and follow what they see the “big guys” doing. So either way, sales videos are about to become even more popular and more common (than they already are).
There’s an entire nation of info product merchants though, especially in niches, that still use long salesletters.
(Just scan the Clickbank directory for overwhelming evidence of this)…
This ALL creates all sorts of easy-cash opportunities.
Let me run through a few and see if I can plant a seed for a model that may be of interest to you…
** Copywriters
If you’re a copywriter and have wizardry with words, specifically state, and even highlight, your ability to write compelling bullet points and a high conversion story-laced script for sales-videos.
Or even SPECIALIZE in it if you want to capture much of this market.
Don’t be just a general “me too” copywriter. They’re a dime a dozen…
And this is a GREAT way to deliver a better converting result, bring your client into the modern age and create a niche/brand for yourself.
** Video Production / Video Geeks
Massive massive opportunity for you. There are HOARDES of merchants still using long scrolling salesletters. Clickbank is full of them. PayDotCom is too.
Long salesletters are everywhere.
All you need to do is create a presentation (aka a video salesletter) that explains what I’m talking about in this post, educates your prospect as to why they too should AT LEAST have a hybrid (sales video + sales text) and then sells that prospect on using your services.
As soon as you can show consistently increased conversions from your clients (simply split test the video version, the hybrid version vs the text only version)… just mention the conversions and you’ll be able to lock in more work than you can handle.
If you’re a bit of a video geek or you’re a full blown video producer, specifically mention this service and connect with copywriters (for a perfect JV on this). But actively solict the business too because it’s out there and it’s EASY TO FIND (hint: those who have long salesletters!)
** Voice Over Pros
Find copywriters and/or video production teams who offer the above! Create alliances.
They need you. Get some samples done. Even if you create your own, tacky, Jing based demo videos… it’s the voice prospects want to hear. As per above, specifically mention this skill set in relation to sales videos and add that to your branding for a lot more clients.
** Middle-men / Brokers / JV Brokers
Are you a sales type? A closer? A networker? Can you land deals?
Be the middle man in all this. Find a few reliable copywriters. Find a video production team. Find voice over artists. Then go land the contracts…
You charged a marked up rate for “bringing it all together” and for landing the client but you essentially turn the profit just from client acquisition.
Just consider all of this…
Consider the fact that the critical-mass for this change hasn’t happened yet. The Tipping Point hasn’t occured. But it will…
The trend-setters (top branded marketers) are going to help cause this shfit regardless of how well sales videos work.
But then as more merchants realize what 6-figure per month guys like Alen and Jay realized on their site ( http://www.robtoth.com/tip/commform.php ) the popularity and usage of createive sales videos will keep escalating…
And so will the need for related services and well branded experts. There’s CASH OPPORTUNITY in all this for someone interested and savvy enough to turn the gears to this profit engine.
In fact… let’s do this… let’s make it EASY for everyone to make a money with this if they want to. But it will take a bit of audience (that’s you) participation. Leave a comment below if YOU offer any of these services. Feel free to post a web link or mini bio so others reading this now and in the future can connect with you. ALSO, I’d ask if you do NOT have these skills but you have a service provider that you’d recommend, leave a comment about them below too… I may even have work for them!!
2 Responses to A forum discussion, a lesson about selling online, sales videos, trends and a profit opportunity…
I couldn’t agree with you more Rob. I’ve looked around and there are very few video sales letter services out there. In fact, I only know of one and he doesn’t come cheap and from what I can tell he only works with the top level gurus.
When I couldn’t find anyone to produce a video sales letter at an inexpensive rate I decided to expand my copywriting business and learn to do them myself. Once I developed this skill I decided to include that in my own copywriting business and create video sales letters for others.
When I work with a client I learn everything I can about their business and their market and translate that into a video designed to reach inside their client’s mind and present their offer in an irresistible way.
The nice thing about video sales letters is that you can produce them quickly and they’re much more effective. So much more effective that it’s astounding. Most clients have a leap in conversion rates of double to triple what they’ve been experiencing.
I agree this software has saved me a lot of time!