This should entertain you…

Vancouver ad agency owner (and the former marketing director for giant telecom Telus) was caught smuggling pot into the states.

The headline on this morning’s Globe and Mail refered to him as a marketing mogul (or something to that effect).

I’ll spare you the details…

If you want to read it, go here:

http://www.theglobeandmail.com/news/national/british-columbia/potential-payoff-for-gruelling-trek-turns-into-drug-charges/article1597000/

But here’s the short version:

The business he started up was failing. That part’s bound to happen to anyone.

However, he’s a marketing mogul.

He decided to take a gruelling 16-hour trek with 15 kilos of pot for a potential pay-off of $10,000 that would then help his business float a little longer.

Now let me recap what I just said there…

A supposed “marketing mogul” needs just $10,000 to float a little longer and his best way to create these funds is a demanding and risky trek through the mountains across from Canada into the USA.

If you’re the ad-whiz and the best quick-cash you can dream up is smuggling drugs… what does that really say about your marketing prowess?

That’s the problem…

Marketing expert, marketing mogul, guru etc … these terms get thrown around a lot.

And they are labels often given to people who are one-hit wonders.

Suppose you’re about to hire this guy’s ad agency and you’re about to not only invest a SUBSTAINTABLE amount to have them design the campaign… but then a lot more to actually market the campaign…

Do you want the type of expert who can’t fill a $10k void without resorting to smuggling drugs?

Or do you want a proven expert??

http://www.27am.com/trueexperts.htm

THAT right there is one of the most valuable links I’ve ever sent out.