So I posted about one of my “mo*ney funnels” and mentioned the high conversions that my MoneyNowReport.com gets… even though I have pretty well no salescopy on there at all.
(If you missed that post, head to the mini-blog at http://www.robthegenietoth.com )
No bullet points. No long salesletter trying to sell the visitor on “opting-in”.
So why does it convert so much better?
BECAUSE it doesn’t have salescopy…
Take a look at a screenshot of a squeeze page I saw from Ryan Diess just yesterday…
… I just posted it to the mini blog (RobTheGenieToth.com)…
BTW… Ryan’s business grosses 8-figures annually.
no salescopy!!
And think about the last 6+ month worth of promotions and launches. How many slideshow presentations vs. salespages are you seeing?
we’re all growing lazy in this department…
I don’t read salespages either.
I know most don’t even read INSTRUCTIONS let alone salescopy.
Now, I don’t want this to turn into a “is salescopy dead”… first of all, ad copy certainly isn’t dead. But are long windeded salesletters the best way to present and sell a concept? I doubt it.
Another few years and we’ll probably be able to project a hologram of a robot-salesrep into the prospect’s living room and have that hologram make the prospect a nice breakfast and tell it jokes while it goes about a complex, engaging sales presentation.
Will you still be relying on salesletters then?
Most of you probably even gave up reading this email.
Sure, if I made it more engaging, more relevant… you’d read it all the way.
Just like if your salescopy is interesting and relevant to a hot prospect, they’ll read it.
but in a marketplace of “too many choices”, the REALLY HOT prospect is a minority. You get a lot of lukewarms. ANd you COULD close a lot of those lukewarms into sales, but it sure won’t happen with just a plain old salespage.
so what’s the lesson?
I don’t know… play around with your delivery, think out of the box, test your conversions, use multimedia, create an experience, create interactivity … but don’t assume that if you have a headline, fancy copywriting and some bullet points that it will convert the best.
